News
TRS Tyre & Wheel launches into Australia
OCTOBER 2006 - TRS Tyre & Wheel Pty Ltd has launched into Australia by opening a branch in Melbourne, the company announced recently.
TRS Tyre & Wheel Ltd (TRS) is the market leader in New Zealand for importing and wholesaling of agricultural, industrial, and earthmoving tyres and wheels.
TRS General Manager, Dave Newland, said TRS already had a number of New Zealand clients that operated in Australia and therefore establishing a base in Melbourne was a logical step for the business.
Said Mr Newland, “Australia became a target when we realised there was nobody offering a structured wheel solution in the Australian market. We were supported in that decision by our New Zealand customers.”
The Melbourne location was chosen because of its close proximity to a number of major tractor importers and distributors. Mr Newland continued, “Melbourne is the import destination for most farm machinery exported from New Zealand, and is rapidly becoming the interstate transport hub for Australia. It also provides the perfect platform for distribution along the Eastern corridor where the greatest concentration of farming and rural sector activity is generated.” TRS will provide wheel solutions to the agricultural industry including to the new and used tractor market, implement market and specialist truck applications.
A key specialty of TRS is the ability to manufacture specialist wheel solutions for applications as diverse as Rowcrop, Turfcare and Industrial. TRS have secured distribution rights for a wide range of quality European wheel components and will manufacture wheel equipment locally to suit market requirements. In addition to the manufacture of wheel equipment, TRS will also supply tyres from several leading brands as part of providing a complete turnkey package.
“By providing a one stop solution, we aim to remove many of the frustrations previously experienced by Tractor and machinery distributors and resellers in sourcing such specialist solutions,” said Mr Newland. This unique approach to wheel and tyre solutions is already finding favour amongst key Tractor distributors.
To provide the full benefit of the TRS offering to the market, it is envisaged over time that distribution centres would be required state-wide. Mr Newland stated, “Our goal is to establish the business platform in Melbourne, identify interstate opportunities as the business grows and replicate the Melbourne model to match the market requirements nationally.”
TRS Tyre & Wheel Pty Ltd can be contacted free from within Australia on 1800 127 827.
For further information contact:
Daniel Dunn
Australian Agricultural Manager
Ph+61 3 9318 9000
Mob +61 406 696 220
Or
Andrew Gillam
Sales and Marketing Manager
Ph +64 6 349 0853
Mob +64 27 255 5483